NeuroMarketing - part 2

"Neuromarketing has its share of critics. Gary Ruskin, executive director of Commercial Alert, a nonprofit group that Ralph Nader set up to monitor commercial forces in society, sent letters to the U.S. Senate Commerce Committee in July 2004 calling for an investigation into the practice. Commercial Alert says it fears neuromarketers could 'peer into our brains' and control our buying behavior. Joshua Freedman of FKF says such fears are misplaced. 'Some people view this like Frankenstein and brain control, but I think that science, by trying to understand what goes on in human brains, should be very freeing by helping people understand how they make decisions"